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Price Increase Announced on Highlander Hybrid

Toyota announced a price increase for the Highlander Hybrid. The Base and Limited package will increase $200 (0.6%) to $34,900 and $41,220, respectively. That's an increase of 0.6% and 0.5% respectively.  The MSRP shown excludes the delivery, processing and handling fee.


Press Release follows:

TORRANCE, Calif., Nov. 30 /PRNewswire/ -- Toyota Motor Sales (TMS), USA, Inc., announced manufacturer's suggested retail prices (MSRP) today for the new 2010 Highlander V6 Special Edition (SE). MSRP adjustments were also announced on 12 current 2010 Toyota and Scion models including Corolla, Matrix, Highlander and Highlander Hybrid, RAV4, Yaris, Sequoia, FJ Cruiser, Tundra, Scion tC, xB and xD.

2010 Highlander SE
The Highlander SE is the latest model to join Toyota's popular Highlander mid-size utility vehicle lineup, replacing the current Sport grade. The Highlander SE is a mono-spec vehicle with a wide array of standard features, creating an excellent value.

All Highlander SE models will be equipped with the 3.5-liter V6 engine with dual Variable Valve Timing with intelligence (VVT-i) and a five-speed automatic transmission. The powerplant will generate 270 horsepower @ 6,200 rpm and 248 lb.-ft of torque @ 4,700 rpm while providing EPA-estimated fuel efficiency ratings of 18 mpg city and 24 mpg highway on 4x2 models, and 17 mpg city and 23 mpg highway on the 4x4.

Among the standard features on the SE are leather-trim seats, heated front seats, Tri-Zone automatic front and rear air conditioning, power tilt/slide moonroof, AM/FM audio system with a six-disc CD changer, 17-inch aluminum alloy wheels, Homelink(®) universal transceiver, heated outside mirrors, Daytime Running Lights, and a tow package.

The Highlander SE 4x2 will carry a base MSRP of $32,480 while the 4x4 model will carry a base price of $33,930.

The new Highlander SE will begin arriving at Toyota dealers in the beginning of January, 2010.

The price increases on 12 other Toyota and Scion models range from $100 for the Corolla, Scion xD, xB and tC, to $500 for the Sequoia and FJ Cruiser. A complete list of model-by-model price adjustments is attached below.

The new prices for North American-produced vehicles will become effective with vehicles produced on January 4, 2010. North American-produced models include Highlander (gas only), Corolla, Matrix, RAV4, Tundra and Sequoia. Prices for Japan-sourced vehicles will become effective with vehicles arriving on vessels on or after December 17, 2009. Japan-sourced vehicles include Highlander and Highlander Hybrid, RAV4, Yaris, FJ Cruiser, Scion xD, xB and tC.

Toyota and Scion MSRPs do not include a delivery, processing and handling (DPH) fee of $750 for Toyota passenger cars, $800 for Toyota small/medium trucks, and $950 for large trucks (Sequoia and Tundra only). The DPH fee for Scion vehicles is $670. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

Vehicle MSRP Change Summary (Toyota)

Vehicle/ Body MSRP New MSRP %
Model Number Grade Doors Style Trans Increase MSRP Increase MY

YARIS
1421 Base 3 Liftback 5MT $250 $12,605 2.0% 10MY
1422 Base 3 Liftback 4AT $250 $13,405 1.9% 10MY


1461 Base 5 Liftback 5MT $250 $12,905 2.0% 10MY
1462 Base 5 Liftback 4AT $250 $13,705 1.9% 10MY


1441 Base 4 Sedan 5MT $250 $13,365 1.9% 10MY
1442 Base 4 Sedan 4AT $250 $14,165 1.8% 10MY


COROLLA
1831 Base 4 Sedan 5MT $100 $15,450 0.7% 10MY
1832 Base 4 Sedan 4AT $100 $16,250 0.6% 10MY
1833 S 4 Sedan 5MT $100 $16,520 0.6% 10MY
1834 S 4 Sedan 4AT $100 $17,350 0.6% 10MY
1838 LE 4 Sedan 4AT $100 $16,850 0.6% 10MY
1835 XRS 4 Sedan 5MT $100 $18,960 0.5% 10MY
1836 XRS 4 Sedan 5AT $100 $20,150 0.5% 10MY
1840 XLE 4 Sedan 4AT $100 $17,750 0.6% 10MY


MATRIX
1931 Base 5 Sedan 5MT $150 $16,700 0.9% 10MY
1932 Base 5 Sedan 4AT $150 $17,510 0.9% 10MY
1933 S 5 Sedan 5MT $150 $18,610 0.8% 10MY
1934 S 5 Sedan 5AT $150 $19,800 0.8% 10MY
1935 XRS 5 Sedan 5MT $150 $20,920 0.7% 10MY
1936 XRS 5 Sedan 5AT $150 $22,110 0.7% 10MY


1938 S AWD 5 Sedan 4AT $150 $20,910 0.7% 10MY


RAV4
4430 Base 4 SUV 4AT $175 $21,675 0.8% 10MY
2WD

4431 Base 4 SUV 5AT $175 $23,710 0.7% 10MY
V6
2WD
4440 Sport 4 SUV 4AT $175 $23,375 0.8% 10MY
2WD
4441 Sport 4 SUV 5AT $175 $25,305 0.7% 10MY
V6
2WD
4450 Limited 4 SUV 4AT $175 $24,665 0.7% 10MY
2WD
4451 Limited 4 SUV 5AT $175 $26,585 0.7% 10MY
V6
2WD


4432 Base 4 SUV 4AT $175 $23,075 0.8% 10MY
4WD
4433 Base 4 SUV 5AT $175 $25,110 0.7% 10MY
V6
4WD
4442 Sport 4 SUV 4AT $175 $24,775 0.7% 10MY
4WD
4443 Sport 4 SUV 5AT $175 $26,705 0.7% 10MY
V6
4WD
4452 Limited 4 SUV 4AT $175 $26,055 0.7% 10MY
4WD
4453 Limited 4 SUV 5AT $175 $27,985 0.6% 10MY
V6
4WD

All prices listed exclude the Delivery, Processing and Handling Fee (DPH).

Vehicle MSRP Change Summary (Toyota -continued)

Vehicle/ Body MSRP New MSRP %
Model Number Grade Doors Style Trans Increase MSRP Increase MY

FJ CRUISER
4702 2WD 5 SUV 5AT $500 $24,180 2.1% 10MY

4703 4WD 5 SUV 6MT $500 $25,360 2.0% 10MY
4704 4WD 5 SUV 5AT $500 $25,770 2.0% 10MY

HIGHLANDER
6942 Base L4 4 SUV 6AT $150 $25,855 0.6% 10MY
2WD
6946 Base V6 4 SUV 5AT $150 $27,750 0.5% 10MY
2WD
6951 SE V6 4 SUV 5AT $32,480 10MY
2WD
6954 Limited 4 SUV 5AT $150 $33,220 0.5% 10MY
V6 2WD

6948 Base V6 4 SUV 5AT $150 $29,200 0.5% 10MY
4WD
6953 SE V6 4 SUV 5AT $33,930 10MY
4WD
6956 Limited 4 SUV 5AT $150 $34,670 0.4% 10MY
V6 4WD


HIGHLANDER HYBRID
6964 Base 4 SUV CVT $200 $34,900 0.6% 10MY
4WD-i
6966 Limited 4 SUV CVT $200 $41,220 0.5% 10MY
4WD-i


SEQUOIA
7916 SR5 4.6 5 SUV 6AT $500 $39,030 1.3% 10MY
2WD
7917 SR5 5.7 5 SUV 6AT $500 $39,655 1.3% 10MY
2WD
7927 Limited 5 SUV 6AT $500 $49,140 1.0% 10MY
5.7 2WD
7931 Platinum 5 SUV 6AT $500 $56,180 0.9% 10MY
5.7 2WD


7918 SR5 4.6 5 SUV 6AT $500 $42,255 1.2% 10MY
4WD
7919 SR5 5.7 5 SUV 6AT $500 $42,880 1.2% 10MY
4WD
7929 Limited 5 SUV 6AT $500 $52,365 1.0% 10MY
5.7 4WD
7933 Platinum 5 SUV 6AT $500 $59,405 0.8% 10MY
5.7 4WD


7940 SR5 5.7 5 SUV 6AT $500 $42,880 1.2% 10MY
FFV 4WD
7942 Limited 5 SUV 6AT $500 $52,365 1.0% 10MY
5.7 FFV
4WD
7944 Platinum 5 SUV 6AT $500 $59,405 0.8% 10MY
5.7 FFV
4WD

All prices listed exclude the Delivery, Processing and Handling Fee (DPH).

Vehicle MSRP Change Summary (Toyota -continued)


Vehicle/
Model Body MSRP New MSRP %
Number Grade Doors Style Trans Increase MSRP Increase MY

TUNDRA 4x2
8202 V6 2 Reg 5AT $300 $23,455 1.3% 10MY
Cab
8204 V6 2 Reg 5AT $300 $23,785 1.3% 10MY
Cab
LB
8222 V8 4.6 2 Reg 6AT $300 $24,655 1.2% 10MY
Cab
8224 V8 5.7 2 Reg 6AT $300 $25,655 1.2% 10MY
Cab
8226 V8 4.6 2 Reg 6AT $300 $24,985 1.2% 10MY
Cab
LB
8228 V8 5.7 2 Reg 6AT $300 $25,985 1.2% 10MY
Cab
LB
8215 Tundra 4 Double 5AT $300 $25,795 1.2% 10MY
grade V6 Cab
8239 Tundra 4 Double 6AT $300 $25,940 1.2% 10MY
grade V8 Cab
4.6
8241 Tundra 4 Double 6AT $300 $27,240 1.1% 10MY
grade V8 Cab
5.7
8243 Tundra 4 Double 6AT $300 $26,870 1.1% 10MY
grade V8 Cab
4.6 LB
8245 Tundra 4 Double 6AT $300 $28,230 1.1% 10MY
grade V8 Cab
5.7 LB
8250 Limited 4 Double 6AT $300 $35,570 0.9% 10MY
4.6 Cab
8252 Limited 4 Double 6AT $300 $36,860 0.8% 10MY
5.7 Cab
8259 Tundra 4 CrewMax 6AT $300 $28,765 1.1% 10MY
grade V8
4.6
8261 Tundra 4 CrewMax 6AT $300 $30,065 1.0% 10MY
grade V8
5.7
8270 Limited 4 CrewMax 6AT $300 $38,105 0.8% 10MY
V8 4.6
8272 Limited 4 CrewMax 6AT $300 $39,395 0.8% 10MY
V8 5.7


TUNDRA 4x4
8322 V8 4.6 2 Reg 6AT $300 $27,705 1.1% 10MY
Cab
8323 V8 5.7 2 Reg 6AT $300 $28,705 1.1% 10MY
FFV Cab
8324 V8 5.7 2 Reg 6AT $300 $28,705 1.1% 10MY
Cab
8326 V8 4.6 2 Reg 6AT $300 $28,035 1.1% 10MY
Cab
LB
8327 V8 5.7 2 Reg 6AT $300 $29,035 1.0% 10MY
FFV Cab
LB
8328 V8 5.7 2 Reg 6AT $300 $29,035 1.0% 10MY
Cab
LB
8331 Tundra 4 Double 6AT $300 $30,290 1.0% 10MY
grade V8 Cab
5.7 FFV
8335 Tundra 4 Double 6AT $300 $31,280 1.0% 10MY
grade V8 Cab
5.7 FFV LB
8339 Tundra 4 Double 6AT $300 $28,990 1.0% 10MY
grade V8 Cab
4.6
8341 Tundra 4 Double 6AT $300 $30,290 1.0% 10MY
grade V8 Cab
5.7
8343 Tundra 4 Double 6AT $300 $29,920 1.0% 10MY
grade V8 Cab
4.6 LB
8345 Tundra 4 Double 6AT $300 $31,280 1.0% 10MY
grade V8 Cab
5.7 LB
8350 Limited 4 Double 6AT $300 $38,620 0.8% 10MY
V8 4.6 Cab
8352 Limited 4 Double 6AT $300 $39,920 0.8% 10MY
V8 5.7 Cab
8354 Limited 4 Double 6AT $300 $39,920 0.8% 10MY
V8 5.7 Cab
FFV
8359 Tundra 4 CrewMax 6AT $300 $31,815 1.0% 10MY
grade V8
4.6
8361 Tundra 4 CrewMax 6AT $300 $33,115 0.9% 10MY
grade V8
5.7
8363 Tundra 4 CrewMax 6AT $300 $33,115 0.9% 10MY
grade V8
5.7 FFV
8370 Limited 4 CrewMax 6AT $300 $41,155 0.7% 10MY
V8 4.6
8372 Limited 4 CrewMax 6AT $300 $42,455 0.7% 10MY
V8 5.7
8374 Limited 4 CrewMax 6AT $300 $42,455 0.7% 10MY
V8 5.7
FFV

All prices listed exclude the Delivery, Processing and Handling Fee (DPH).

Vehicle MSRP Change Summary (Scion)

Vehicle/ Body MSRP New MSRP %
Model Number Grade Doors Style Trans Increase MSRP Increase MY

xD
6233 5 Hatchback 5MT $100 $14,900 0.7% 10MY
6232 5 Hatchback 4AT $100 $15,700 0.6% 10MY

xB
6203 5 Hatchback 5MT $100 $15,850 0.6% 10MY
6202 5 Hatchback 4AT $100 $16,800 0.6% 10MY

tC
6221 3 Liftback 5MT $100 $17,100 0.6% 10MY
6220 3 Liftback 4AT $100 $17,900 0.6% 10MY

All prices listed exclude the Delivery, Processing and Handling Fee (DPH).

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